Author: Jonas Sahlander

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MAFI News – March

The new MAFI 3611 and MAFI 3612
doubles the equipment with co-location

To be able to better use existing space on a vertical parent pole or a tower leg,
MAFI has further developed its products MAFI 3611/MAFi 3614 and MAFI 3612/Mafi 3615.With new hole patterns the equipment can now be mounted in three angles, 45°, 60° or 90° (straight). In the earlier version the equipment could only be mounted in a 90° angle.
This solution makes it possible to mount more equipment in a limited space and is something MAFI´s customers have requested in several markets.
The product can carry a tube with up to 250 kg/551 lb of equipment mounted.
This solution can be useful when radio and antenna equipment is to be preassembled off-site to a tube and then lifted and mounted to a tower.
The hole pattern on front clamp is designed to allow oblique installation on angular tower legs. The bracket arms can be fixed at angles 45°, or 60° or 90°, i.e., to the left or right or straight, of the parent leg.
Offset poles that can be installed on brackets 3611, 3612, 3614 and 3615 can range from Ø 60–114 mm /2.4–4.5 inches.
Maximum c/c offset for 3612/3615 is 250 mm/9.8 inches. Maximum c/c offset for 3611/3614 is 350 mm/13.8 inches.

[blockquote text=”The hole pattern on front clamp is designed to allow
oblique installation on angular tower legs” show_quote_icon=”yes”]

MAFI´s new 5G brackets are a global success

The 5G antenna brackets that MAFI launched in October last year immediately became a global success.
”We are pleased to have met the expectations of our customers”, says Jan Fridén,
Manager of MAFI´s business unit MIS (MAFI Integrated Solutions).All around the world 5G-networks are being rolled out at an increasing pace. Thus, the need for solutions to mount the new equipment is in high demand.
”This solution is tailor-made for 5G installations,” Jan continues. ”And to be able to meet most needs, there are three sizes of the new 5G antenna-brackets, Light, Medium and Heavy. Where the heavy version can carry up to 120 kilos or 264 pounds.”

Each size also comes in two different alternatives, with or without vertical tilt, and they can all be tilted horizontally.
With this range of brackets, it´s easy to find the most suitable size and functionality for the intended product and installation scenario.
”We are thrilled with this new product range which we have designed and constructed together with one of our customers,” Jan says. ”And the weight of the brackets is quite low compared to other brackets on the market. All these brackets can also be utilised for passive antennas.”

Jonas Sahlander – MAFI´s new CMO

”One of my tasks will be to put MAFI´s brand on the map, globally and increase the customer experience ”. Since the beginning of February, Jonas Sahlander is the new Chief Marketing Officer at the Swedish company.

Jonas has been working with marketing for 20 years. The last 13 of these as owner and CEO of his marketing agency, mainly with well-known customers in the region.
”Actually, I´ve had MAFI as a customer for a long time, so I am well aware of its core business and know most of the staff.”
One of the things Jonas will focus on, to begin with, is to gain knowledge of both the global telecom market and even more so on the markets where MAFI has a presence.
”It´s imperative that MAFI, growing at a fast pace at the moment, communicates the same message, and the same values, regardless of where we do business or build our presence.”

Another important task for Jonas will be to enhance MAFI´s presence in social media, like Facebook and Linkedin, to mention two.
”And finally I will be in charge of MAFI´s graphic profile, our website, producing presentations, and see to that sales always have relevant and updated marketing materials.”

So, why did Jonas take the step over to MAFI?

˝MAFI is about to embark on an incredibly exciting voyage, with a five-year plan that is extremely stimulating,” he answers. ”I also look forward to being working with a company on a global level.”
Jonas sees himself as a curious person, eager to learn, creative, as a listener and with the ability to see the big picture.
”Hopefully I will bring extensive knowledge about marketing to the table” he ends.Jonas Sahlander, CMO at MAFI.
[blockquote text=”It´s imperative that MAFI communicates
the same message and values everywhere.” show_quote_icon=”yes”]

MAFI´s challenges discussed
with the Confederation of Swedish Enterprise

In mid-February, MAFI had visitors from the Confederation of Swedish Enterprise with the Regional Manager of Dalarna Theresa Bergkvist and CEO Jan-Olof Jacke accompanied by Lars Johansson från Teknikföretagen.

Jan-Olov Jacke took over as CEO of the Confederation of Swedish Enterprise (Svenskt Näringsliv) in the autumn of 2018. In his role as CEO, he visits companies throughout Sweden, and the 13fh of February it was MAFI´s privilege to have them as guests.

In the intimate round-table meeting MAFI was represented by four members of the MAFI management team: Andreas Pietiläinen CFO, Samuel Enqvist, Business Unit Manager MSS, Per Tägtström R&D Manager and Jonas Sahlander, CMO.
”The main discussion was MAFI´s most significant challenges to be able to export and expand according to the company’s five-year plan”, says Jonas. ”Sweden’s role in the global work regarding sustainability was also on the agenda.”
Another topic was the infrastructure.
”Since MAFI´s head office in Mora is almost a 4-hour drive from Stockholm´s airport Arlanda, it´s imperative that Mora has good flight connections, Samuel pointed out.”

Also, the challenges in attracting competent and knowledgeable staff to a small town like Mora, far from Swedens main cities, were addressed.
”The visiting group was impressed by MAFI’s active work on reducing its global footprint,” says Samuel. ”We hope to meet in this constellation again shortly.”

MAFI awarded for its exports achievement

In January MAFI was awarded ”The Export Company of the Year” by Dalarna Business, a regional company association.
”We are incredibly proud and happy to receive this award,” says Samuel Enqvist, Manager Business Unit MSS at MAFI.

MAFI was in tough competition with both larger and older companies.
”The award confirms to us that our strategy to grow within the telecom segment is both important and sustainable,”
Samuel continues. ”And it´s quite fantastic that we, with our roots in Mora, has developed a global business, with
sales all over the world, and employees in Great Britain, Kenya, India and the USA.”

From 2017 to 2018 MAFI´s sales grew an astonishing 60 per cent, and the prognosis is yet another remarkable growth
during this year. Just some years ago the company exported to a handful of countries, whilst today its products are
shipped to around 80 nations.

So, how has MAFI managed to accomplish this success?
CEO Pierre Bengtsson answers:
”We have a very strong focus on product development, often in close collaboration with our customers. Actually being
present on our key markets, with MAFI people, and having face to face meetings is also of the utmost importance.
And, the most important reason for our success is, of course, MAFI´s excellent staff!”>

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Award winning company

We are proud and honored to be appointed prize for this year’s export company in our region. The motivation for the price was:

“By adapting their products to customers all over the world, while having the next step in new markets, the winning company has been able to grow tall, although the feet are standing firmly on the ground. Perhaps it is the short lead times that make the sky is the limit for this technology company.” 

“We are humble to receive this prize and would like to thank all our customers, whom without we had not received this great award. Of course, I also want to thank all the employees at MAFI, this is your prize, you are the best” says Pierre Bengtsson CEO.

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MAFI News – January

New stronger antenna offset for heavier loads

MAFI is launching its new large antenna offset, the MAFI 3117.
This solution derives from the MAFI 3115, a Z-bracket.The 3117 has two notable differences compared to the 3115:
1. The new 3117 is much stronger and can take a significantly heavier load, maximum 70 kilos (154 lbs).
2. It has a new hole pattern, so it fits with more antenna makes on the market. The hole pattern from the 3115 is kept, so it also fits with current and older antenna makes.
With this new solution, it´s also possible to mount a radio behind the antenna, which allows a tighter site design solution.
The MAFI 3117 is a universal solution that fits most major antenna suppliers products. This larger version of antenna offset can handle a wide range of tower and mast leg section.

Download the datasheet here (Pdf 550 kB):
MAFI 3117 PDF

Feel free to get in touch to learn more or to order: info@www.mafigroup.com

Carin Werkmästar – new Supply Chain Manager at MAFI:

”I will focus on quality as MAFI grows”

When a company is growing as fast as MAFI is,
it´s easy to focus more on sales than sourcing,” says Carin Werkmästar. She´s the company´s new Supply Chain Manager.

“One of my most important tasks will be overseeing our sourcing routines, to secure both volumes and quality.”

 Carin joined MAFI mid-January. Her latest employment was as purchase manager at FM Mattsson Mora Group. Before that, she has been in charge of purchasing and logistics in Aventis Pharma. Prior to Aventis she was in charge of logistics and customer support both in Wacker Kemi and Gerber Systems GmbH, all companies with global operations.
”As Supply Chain Manager at MAFI, I will be in charge of purchasing, logistics and our distribution centre,” Carin continues.

As MAFI continues to grow globally and also will expand into new market segments, management believes that focussing on sourcing issues will be increasingly important.
”My most important mission will be to build and reinforce the already solid routines MAFI has,” Carin says.
With her background, Carin thinks she can add experience from other industries, and a stronger structure which will be needed in the future.
”I hope I can participate in reaching our goals faster. I´m not an impatient person, but I like progress and to push on towards a set goal.”

So, why did Carin chose to join MAFI?
”It´s an exciting company! Still rather small, but already very global. And it seems to be quite determined on growing fast, which is something I like. I also appreciate the positive atmosphere in the company. It´s obvious that the staff likes what they´re doing.

Carin is born and raised in Rättvik, a small village just 30 minutes south of MAFI headquarters in Mora. She´s well travelled, and she knows three languages, besides Swedish. When she´s not working, she likes to spend time with her children and friends, to work out and to walk in the forests surrounding Rättvik, ”And I love to dance salsa!”[blockquote text=””It´s an exciting company! Still rather small, but already very global.
And it seems to be quite determined on growing fast, which is something I like“” show_quote_icon=”yes”]

Robert Lyttbacka – new COO:

”I will help building new establishments world-wide”

As from the 14th of January, Robert Lyttbacka is holding the new position of COO, Chief Operating Officer at MAFI.

”I will start my new assignment with focussing on new establishments in regions where we have a market presence.”

Since MAFI is growing further globally – and will continue doing so – the company has an increasing need of regional presence and new production sites. As COO Robert will partly support CEO Pierre Bengtsson, as well as oversee and accelerate the worldwide development of further global presence.
”Another important task I have is to expand MAFI´s business towards new segments since we mainly within telecom today,” he says.

Robert has a broad background from Elektroskandia Sweden, a company within Sonepar, where he´s worked ”with almost everything” for the better part of the last three decades. He has held positions as Key Account Manager and Sourcing Director.
”I started out at the warehouse and my last position was as Manager Business Segment Telecom,” he says. ”I have a wide network within the telecom business which I think will be useful in my new position. And I know MAFI since the 1990-is since they have been an increasingly important supplier to Elektroskandia.”
Robert is looking forward to implementing MAFI´s strategy to grow globally.
”The challenge will be doing this as efficiently as possible.”

After many years within a large distributions company, Robert is also looking forward to working in a tighter organisation with a flatter structure.
”In MAFI we are all basically at the same level, everyone is helping everyone else, and we are quick to make decisions.”
Robert lives in Örebro, where he will set up a new MAFI office, about a four-hour drive south of Mora. In his free time, he enjoys the company of his family, playing golf and go skiing. ”And of course to spend time at our country house. And to fix it, a never-ending project!”>