MAFI News – March

MEET: MAFI Americas

MAFI´s office in Lewisville outside of Dallas has been up and running since beginning of November.
We meet up with the team in their office.“By opening a regional office and warehouse in US, MAFI takes next step in the journey to be the preferred strategic partner to market leader customers” initiate Tony Lane, VP MAFI Americas. He continues, “with MAFI Inc. we are now closer to our customers in the Americas than ever before. Giving our customers excellent day-to-day support, developing technical solutions based on local needs and reducing delivery time thanks to local suppliers. It will be a great journey for MAFI Americas and for MAFI Group” Tony ends.

What sets MAFI apart from other companies?

Tony Lane: It´s a small company that moves quickly and is flexible, still working with structure and well implemented processes. I have never seen that in any other company same size as MAFI.

Raphael de La Soujeole: Most of our competitors use very little pre-galvanized steel in their production. This means they need to hot dip everything. When MAFI uses pre galvanized steel in combination with FEA analysis on all components we can use material thinner than 3 mm and be 100% safe in the solution’s capacities. Here MAFI is unique in the American telecom market

What are MAFI´s greatest strengths?

Michelle Dartez: The atmosphere is very ambitious, and everyone seems to have each other’s back. You want to make progress, move the ball forward all the time.

Chris Reynolds: The ability to work with customers.

Catherine Roadcap: The good people. There can be needs out there for 5G equipment but if you don´t have good people to fulfill these needs it´s all for nothing. MAFI is growing really fast and to put together good people in all regions across the globe in such a short time is impressive.

Tony Lane: The company’s sustainability work is a unique advantage, this work is for real and not for showing off.

Raphael de La Soujeole: It is a high innovative company, always willing to do things differently and have a urge to come up with new types of solutions. MAFI is not afraid to be a thought leader and that is a real strength.

“To develop innovative and sustainable, high-quality products for the telecom industry has been our focus throughout the years and it has taken MAFI to where it is today. We now also look into broadening our scope of developing sustainable mounting solutions into to other industries, and that is a challenge we welcome” Tony ends.[blockquote text=””This shows that we are
a serious player in the US market”
will offer incredible potential for MAFI´s solutions.”” show_quote_icon=”yes”]

NATE UNITE 2020; a great success

This year NATE UNITE was held in Raleigh, North Carolina, US.
MAFI attended for the sixth time with a mix of people from the headquarter
in Sweden and from MAFI Americas.
At NATE Unite all the tower climbers, riggers and installers meet up to see and learn about the latest developments in their business.

“We caught a fantastic interest in the fact that all MAFI products follow the new classification TIA-222H (which currently is being implemented across the US) on all our solutions as well as all part included. This classification is originally meant for larger installations, although MAFI took the decision as early as 2013 to conduct a complete FEA analysis on everything from u-bolts, threaded rods to the complete solution before bringing them to the market. We think this puts MAFI in pole position on the US market since we help the designer in his/her work to design a sustainable and safe site solution”, says Tony Lane, VP MAFI Americas .

MAFI Group thanks all visitors at NATE Unite 2020 in Raleigh NC; see you next year in Memphis, Tennessee![blockquote text=”“We think this puts MAFI in
pole position on the US market“” show_quote_icon=”yes”]

MEET: Graham Knight, new Sales Manager UK

Have you been warmly welcomed?

Yes, I have received a very warm welcome from everyone at MAFI. My introduction week was a great experience, it gave me the chance to meet the team in Mora and understand our systems/processes. I have received very good support for starting my new role.

Who´s Graham Knight?

I have been selling communications infrastructure in UK telecoms market for the last 5 years. In my previous role I worked for a tower manufacturer and focused on selling telecoms accessories. This has provided me with good foundation of experience for coming to MAFI. Outside of work I spend most of my time looking after my son Henrikas, he is 3 years old and keeps me very busy! I also enjoy reading, films, technology and swimming.

What is your perception of MAFI?

There is a strong positive culture in MAFI. This creates a fun working environment where information is shared among colleagues to help drive the business forward. I feel that we are an ambitious and cohesive team working together to succeed.

Your role in MAFI?

As Sales Manager for the UK, I will be developing sales for our products across the UK market. This will be achieved through influencing the Operators, Infrastructure Owners, Vendors, Construction Companies and Design Consultants.

You’ve been in the headquarter located in Mora, Sweden, your first experience, what did you think?

Firstly, it’s a lovely part of the world and the area is rich with history. I was impressed to learn about the strong industries that thrive in Mora. Also, a big thanks to Niklas taking me to my first Ice Hockey game, I am officially a fan of the Mora Ice Hockey team!

The only 3-sector antenna mount utilizing double brackets.
Check it out!

MAFI adapted to the Covid-19 situation on day one!

MAFI has from day one of the Covid-19 outbreak thoroughly followed and adapted to local guidelines/legislation to ensure the health and safety on all our employees, customers and suppliers. Being a global company acting on local markets, MAFI remains able to deliver and fulfil all our customer orders and requests thanks to our strategy of keeping manufacturing close to our focus markets. During these circumstances MAFI employees avoid travelling and work based from home if anyone suspect they have the slightest cold, all to prevent spreading of eventual Covid-19. All meetings are conducted by conference calls, Skype or similar, to ensure public safety.

We thank you for your understanding


Have a look at our short clip about FEA.